Our Story

Lykon Brands offers expert Brand Innovation & Strategy solutions, tailored to sports, community, and organizational leaders. We help organizations navigate change, overcome challenges, and build strong cultures while driving sustainable growth and uncovering untapped opportunities.


With a unique background in youth and professional sports and extensive experience in marketing and operations, Lykon Brands has the expertise to develop thriving teams and communities.


Our approach centers on four core services: brand innovation and development, partnership strategy, audience engagement, and operational integration and efficiencies. We use these strengths to craft customized solutions that deliver measurable results, never losing site of our values - Passion, Performance, and People.

Brand Innovation & Development

We help your organization refine and strengthen its brand to stay competitive. Through clear, actionable strategies, we ensure your brand is aligned with market needs and your business objectives for long-term success.

Partnership Strategy

We focus on building strategic partnerships that deliver measurable growth. By identifying key opportunities and forging strong alliances, we drive value that directly supports your company’s goals.

Audience Engagement

We help you create meaningful connections with your audience. Our strategies focus on driving engagement, improving loyalty, and increasing customer retention, which translates into a more committed, long-term customer base.

Operational Integration

By streamlining workflows, optimizing reporting structures, and leveraging technology, we ensure your teams work more cohesively and efficiently. We analyze data and results to drive continuous improvement, making your operations more agile and effective at achieving your business objectives. Our approach focuses on enhancing cross-functional collaboration and implementing strategies that support both short-term goals and long-term scalability.

TESTIMONIALS

Her creativity knows no bounds, constantly coming up with innovative ideas and marketing strategies that not only impressed clients but also motivated me to think outside the box. Erin is a natural leader, adept at guiding and empowering her team members to reach their full potential, while also fostering a collaborative and inclusive work environment.

SARAH O.

MARKETING & ENGAGEMENT PROFESSIONAL

I've worked with Erin through large organizational change and growth and have always valued her partnership. She is a big-picture thinker who can pivot on a dime and

approaches challenges with an approach focused on creative problem-solving, process and effective implementation. She is a life-long learner whose curiosity drives her forward, helps her build relationships and prepares her for whatever challenges come along! A great partner and teammate!

ELLEN F.

HR PROFESSIONAL

I've worked with Erin for more than a decade, and she is a positive, creative, and resourceful collaborator. She has deep expertise in developing and scaling marketing programs that help brands of all sizes grow. Erin has a keen sense of the consumer mindset and strong instincts for how

and where to maximize marketing investment. I highly recommend her for any business looking to grow to the next level.

ASHLEY C.

MARKETING PROFESSIONAL, FRANCHISE OWNER

She conceptualizes innovative solutions and also communicate them in a way that inspires and motivates others to rally around a shared goal. Erin’s visionary mindset

consistently drives forward-thinking strategies that have a lasting impact.

Erin’s ability to build trust and encourage open communication makes working with her both productive and enjoyable. She excels at bringing together individuals with different strengths and aligning them toward a common purpose, achieving outcomes that exceed expectations.

ANA H.

OPERATIONS PROFESSIONAL

VALUES

PASSION

We are driven by a deep commitment to our work and the people we serve. Passion

fuels our creative solutions and ensures that every project we undertake is done with energy and dedication.

PERFORMANCE

We deliver results. Our focus is on executing strategies that lead to measurable success,

ensuring our clients' goals are met with precision and excellence.

PEOPLE

At the heart of everything we do are the people we collaborate with. We build strong relationships, cultivate trust, and create environments where teams and organizations can thrive.